KSA Knowledge Center
The rules for marketing to the empowered customers and prospects in this web era have changed.  The KSA Knowledge Center is a series of short white papers that can help you understand current trends while providing useful information on making your marketing programs more effective.  They are delivered in our periodic e-news “Where Ideas Get Down To Business™”
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Now There is No Excuse for Not Having a Formal Marketing Plan Next Year!
Whether you are an experienced professional looking for productivity tools or a novice looking for guidance, KSA’s Evolve™ Market Planner (EMP) is a toolkit that delivers a systematic approach to creating the marketing strategies and tactics required by clients to reach their sales objectives.

For over 25 years I have helped clients develop marketing plans that have focused their energies and marketing budgets to get measurable results and support sales initiatives. I have taken this experience and assembled a series of 10 templates that will enable you to create a plan that can be measured and tracked.

The Evolve™ Market Planner includes 10 different templates for marketing planning, budgeting, production timelines and calculating ROI...including:
  • Ten marketing templates (DOC, XLS, PPT, and PDFs)
  • "How-to" articles and examples
  • Step-by-Step instructions and examples on how best to use each template
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Check out the benefits of Evolve™ Market Planner

  • Jump-starts your marketing efforts by leveraging over 25 years of industrial marketing experience and techniques.
  • Uses our proven methodology for marketing plans, budgets, timelines and project management.
  • Provides instruction-based guidance - no wizards to get in your way. Do-it-yourself by editing directly into "real-world" tested templates with visibility into the entire plan.
  • Offers a wide variety of low cost marketing tools and techniques, allowing you to do the most with your marketing budget.
Industrial Marketing...
It's a Whole New Ballgame.

Are you using new, interactive technologies to attract new prospects and keep in touch with your existing customers?

Is your marketing delivering ROI & qualified sales leads for your company?

Are your product videos working as a 24/7 sales force?

If you answered NO to any of these, contact me personally for a no-obligation consultation.
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Marketing Tools You Can Use!
Strategic Marketing Toolkit -
Need a marketing plan? I have distilled over 25 years of experience into this new Strategic Marketing Planning (SMP version 1.0) Toolkit. Included are 10 essential templates to create the powerful strategies, tactics, budgets and timelines needed for industrial marketers to successfully achieve their sales objectives.
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