KSA Knowledge Center
 The rules for marketing to the empowered customers and prospects in this web era have changed.  The KSA Knowledge Center is a series of short white papers that can help you understand current trends while providing useful information on making your marketing programs more effective.  They are delivered in our periodic e-news “Where Ideas Get Down To Business™”
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rx The RxBundle for Digital Marketing Headaches
Can’t get a grip on all the new interactive digital marketing options? The RxBundle was specifically designed to deliver these new and powerful marketing tools to your existing marketing program. With our diverse client experiences, KSA has encountered recurring “pains” typical to many B2B marketers confused with interactive technologies.

The RxBundle incorporates the 4 key interactive tools into your marketing without all the headaches. Let KSA show you how to harness the power of today’s interactive technology to make your sales activities more effective.

1. Search Engine Optimization and Management (SEO/SEM)
Prospects need to find you. Keyword search is the most prolific method that prospects use to research an industrial supplier. Our clients’ success with search engines is a simple, cost-effective 5-Step process that gets you to the top of Google searches, and keeps you there!

2. Web-based PR Activities
A regular PR program powered by Internet distribution gets your news on leading Internet sites while pushing it to the top of searches. Increase your web traffic and create a virtual buzz by combining electronic distribution with your unique keywords.

3. E-mail Marketing
KSA makes staying in contact simple and painless. Our automated, web-based program keeps you in front of customers and prospects in the most cost-effective manner and incorporate your e-mail names with qualified e-lists for maximum exposure.

4. E-mmercials
Research has proven that short, content rich video is a preferred method for prospects to learn about your products. KSA specifically developed the E-mmercial™ to benefit from the explosion of video on the web, including exposure on YouTube. Whether we use your existing videos or inexpensively create new ones, we’ll make them work for you to support sales efforts and generate more leads.

>eliminate the headaches

Industrial Marketing...
It's a Whole New Ballgame.


Are you using new, interactive technologies to attract new prospects and keep in touch with your existing customers?

Is your marketing delivering ROI & qualified sales leads for your company?

Are your product videos working as a 24/7 sales force?

If you answered NO to any of these, contact me personally for a no-obligation consultation.
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Marketing Tools You Can Use!
Strategic Marketing Toolkit -
Need a marketing plan? I have distilled over 25 years of experience into this new Strategic Marketing Planning (SMP version 1.0) Toolkit. Included are 10 essential templates to create the powerful strategies, tactics, budgets and timelines needed for industrial marketers to successfully achieve their sales objectives.
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