The KSA Knowledge Center is a series of short white papers that have been published on topics from branding to strategic planning and tactical implementation of an integrated marketing communications plan. We hope you will find them informative and useful.
Using Publication Advertising in Lead Generation
Combat customer job turn-over and diminishing personal selling with a some new ideas for traditional advertising >more
A Case for The Chicken Or The Egg
Bring your marketing process front and center to be on par with your sales efforts to align customer needs with your sales messages... >more
Making Exhibiting More Effective (Part 1)
Establishing strategic guidelines to exhibit marketing can improve your ROI... >more
Making Exhibiting More Effective (Part 2)
Here are some of the tactics that can improve your ROI... >more
Getting Past The Gatekeeper
Utilize marketing activities to improve your ability to get face-to-face sales appointments with NEW prospects... >more
New Year's Resolutions for Marketing
It doesn't need to be New Year's Eve. Anytime of the year is a good time to sit down, take a look back a recommit to the future... >more
E-Mail: The Killer App
Whether used for prospecting or customer retention, e-mail can be your link to greater sales effectiveness and increasing brand loyalty >more
Bullet-Proof Your Company (Part One)
In this age of hyper-competition, your brand can provide the armour to with stand take-away erosion of market share... >more
Bullet-Proof Your Company (Part Two)
What does your brand and selling have in common? Nothing if you only sell on price... >more
How's Your Pipeline?
Every company requires new prospects in their sales pipeline. Integrated marketing can deliver a consistent stream for sales follow-up... >more
Move Your Web Site Into High Gear
If your web site is merely a receptacle for pdf catalogs and engineering drawings, its time to integrate it into a dialog with prospects and customers. Here are several tactical tips on implementing a web strategy... >more |
