KSA Case Studies

The following Case Studies show “where ideas get down to business” in action. Each of them includes a “blueprint” to define the challenge as well as the various tactical components KSA deployed to meet the objectives.

Capital Investment - Getting More Production From Your Channels.
Komatsu is recognized as a world leader in forming technology. KSA was called on to develop a Trench Marketing™ initiative to maximize impact in dealers territories, while increasing the time dealers spend on Komatsu products. >more

Contract Manufacturing - An Integrated Program That Fits The Mold
MPR Plastics have been in the injection molding business for over 25 years. KSA was hired to re-energize the brand, craft their unique sales proposition and develop targeted marketing materials for a specialized audience. >more

Financial Services - Marketing to a Niche
New State Mortgage identified that first time home buyers were a neglected segment of the home buying universe. New State came to KSA for help in penetrating this segment. >more

Dental Equipment - Instrumental in Reshaping an Existing Brand
A little over two years ago there was a management change at Nordent, a leading manufacturer of high quality dental instruments. KSA was instrumental in a complete redo of their branding & marketing. >more

Industrial Components - Using the Web to Market Specialized Industrial Products.
ROW, Inc. manufacturers unique o-rings and gaskets for industries with specialized needs. KSA helped deploy a web strategy for lead generation and conversion to “house” accounts. >more

Industrial Components - Getting In The Customers Face - Trade Show Marketing
Wanting to drive more traffic to their booth at IMTS, KSA undertook the challenge to increase the ROI of this significant marketing expenditure. >more

Software Developer - Launching A New Product
SEEC is a software developer with a “tool kit” of product capabilities that cut across many vertical markets, KSA helped them. >more

Non-Profit Organizations - A Twist on Marketing
In recent years KSA has assisted several not-for-profit organizations begin to step-up their marketing efforts. >more

Filtration Systems - Penetrating A Niche
Transor Filter has a patented system for metalcutting operations that use oil based coolants. KSA’s challenge was to identify this market area and help educate a completely new market niche to the benefits of the Transor System. >more

Automotive Aftermarket - Rejuvenating an Established Brand
The Victor Automotive brand goes back to post-War II. After years of merely working through its distribution channels, it was determined that Victor needed a marketing plan, KSA maintained the brand essence yet captured their look and feel. >more