Having A Strategic Marketing Plan Is No Longer An Option

The rules have changed. Simply establishing a marketing budget without having a Strategic Marketing Plan behind it because “that’s the way we always do it” just doesn’t make sense in this era of “post-marketing.” Retaining existing customers while gaining market share is what it's all about…it is do or die.

With over 25 years of industrial marketing experience, KSA is uniquely positioned to assist you in creation of a Strategic Marketing Plan that delivers ROI metrics with targeted tactics. Here’s why you should partner with KSA to Get A Strategic Marketing Plan (SMP) That Is Real World:

• Developed in conjunction with your marketing team in weeks, not months
• Optimizes your budget’s ROI by deploying all the cost-saving tactics provided by digital marketing including Google keywords, e-mail marketing, on-line video and real-time delivery of sales leads to the field
• Clearly identifies your best opportunities in market segments by matching your products to purchasing influencers
• Outlines a month-by-month Action Plan detailing budget expenditures and the tools to measure the effectiveness

Lower Your Cost Of Sales
Everyone wants more productivity from their sales force. A comprehensive and integrated SMP is the engine for qualified leads. It is a simple three step process.

Step 1 - Have Prospects & Customers Find You
Get in front of prospects that your sales force can’t! An SMP from KSA will identify the keywords most likely to be used by prospects to find you. We’ll also outline how to incorporate them into on-line content including your web site, search marketing, e-mail marketing, PR distribution, YouTube videos and much more.

Step 2 – Create Relevant Sales Messages
The KSA SMP outlines relevant sales messages matching your products to purchasing influences. By creating the information and offers that purchasers require to enable them to effectively do their jobs utilizing your products, prospects will begin to contact you. Your marketing becomes the initial phase of engagement between sales force and potential customers.

Step 3 – Build Your Database
One important key to effective selling is consistent contact. Your channels can no longer accomplish “being seen” by key prospects, but a program of regular marketing messages can. As prospects begin to contact you, establishing a database for “re-marketing” to these interested buyers is essential. KSA will analyze any current data collection system you may have or recommend how best to establish one. Recommendations will include how it can be used to distribute, in a cost effective manner, continued information that moves a prospect closer to a sale and being contacted by your sales channel.

KSA Is Cost Effective
Unlike typical “consultants” you may have hired, there are no hourly rates, no retainers and no hidden fees. For 5% or less of your total marketing budget, you get a plan that can be implemented utilizing the budget you have allocated, and the tools to measure its effectiveness.

Contact us to Jump Start a Strategic Marketing Plan that will work for you!

>eliminate the headaches